Hello, is it me you’re looking for?
My name’s Kara McKenna, and I’m a senior at the University of Georgia studying advertising and consumer economics. I hail from Pittsburgh, Pa., but spend most of my time in Georgia, so I like to think of myself as a Pennsylvania Peach living in the South. I love the ‘Burgh, but southern banana pudding and Chick-fil-A feed my soul.
Professionally, I’m fascinated by consumers and the decisions they make. In my free time, I enjoy taking long walks on the beach with my eyes glued to excel sheets, learning the psychology behind the human brain and analyzing the newest customer insight trends. What can I say, I like figuring out how to target people without actually hacking into their phones and listening to them…I’ll leave that to someone else (wink, wink).